Your Privacy Matters at 87bd

1 Introduction

This Privacy Policy ("Policy") describes how 87bd ("87bd", "we", "us", "our") collects, uses, stores, discloses, and protects the personal information of individuals ("you", "your", "Player", "User") who access or use the 87bd online gaming and sports betting platform available at 87bd.io and any associated mobile-optimised or subdomain URLs.

87bd is committed to protecting the privacy and security of its players. We operate in accordance with internationally recognised data protection principles, including the principles of purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality. This Policy reflects those principles in the specific context of the 87bd platform and the Bangladesh market we serve.

This Policy should be read alongside the 87bd Terms & Conditions and Responsible Gaming Policy, both of which form part of the overall framework governing your use of the platform. In the event of any conflict between this Policy and the Terms & Conditions on a data-protection matter, this Policy governs.

2 Information We Collect

87bd collects several categories of personal information depending on the nature of your interaction with the platform. The table below summarises the primary categories, typical data points within each category, and the context in which they are collected.

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, biometric data, or health data, except where a player voluntarily discloses health-related information in the context of a responsible gaming self-exclusion or cooling-off request — in which case such information is used solely to give effect to the player's request.

3 How We Collect Your Data

87bd collects personal data through the following channels and mechanisms:

• Direct submission: Information you provide when completing the registration form, submitting KYC documents, initiating a deposit or withdrawal, contacting customer support, or updating your account profile.
• Automated technical collection: Data collected automatically when you visit the 87bd platform, including IP address, device fingerprint, browser characteristics, pages viewed, time spent on each page, clickstream data, and session duration. This data is collected via server logs and first-party tracking technologies.
• Payment provider data: When you make a deposit or request a withdrawal via bKash, Nagad, Rocket, Upay, or a linked bank account, the relevant payment provider transmits transaction reference data to 87bd to confirm the status of the transaction. 87bd does not receive or store your full mobile banking PIN or password.
• KYC verification partners: When you submit identity documents for KYC verification, those documents may be processed by a third-party verification service on 87bd's behalf. The verification service returns a pass/fail result and a confidence score; original document images are retained in encrypted storage.
• Fraud prevention services: 87bd works with fraud-detection tools that analyse behavioural signals and device attributes to identify potentially fraudulent account activity. These tools may process technical data automatically on each login or transaction event.

4 How We Use Your Personal Data

87bd uses the personal data it collects strictly for the purposes described in this Policy. The primary purposes for which we process personal data are as follows:

• Account creation and management: To register your account, verify your identity, maintain your account settings and preferences, and provide access to the platform and its features.
• Transaction processing: To process deposits and withdrawals via your chosen payment method, to record transaction history, and to resolve payment disputes or queries.
• KYC and compliance: To verify your identity and age, to satisfy anti-money-laundering (AML) obligations, and to comply with any other applicable legal or regulatory requirements.
• Platform operation and improvement: To monitor platform performance, analyse usage patterns, identify and fix technical issues, and develop new features and improvements to the 87bd experience.
• Responsible gaming: To monitor gaming behaviour for indicators of problem gambling, to apply deposit limits, session limits, cooling-off periods, or self-exclusion measures requested by the player, and to provide player protection interventions where warranted.
• Fraud prevention and security: To detect and prevent fraudulent account activity, unauthorised access, money laundering, multi-accounting, and other prohibited conduct as described in the Terms & Conditions.
• Customer support: To respond to your inquiries, complaints, and support requests, and to maintain a record of communications for quality assurance and dispute resolution purposes.
• Marketing communications: To send you promotional offers, bonus notifications, and platform updates — but only where you have provided consent or where we have a legitimate interest in doing so, and always subject to your right to opt out at any time.

5 Legal Bases for Processing

87bd processes your personal data on one or more of the following legal bases, depending on the specific processing activity:

• Contractual necessity: Processing that is necessary to perform our contract with you — that is, to operate your account, process transactions, and provide the gaming and betting services you have registered for.
• Legal obligation: Processing that is required to comply with applicable laws, including identity verification obligations, anti-money-laundering requirements, and responses to lawful requests from public authorities.
• Legitimate interests: Processing that serves the legitimate business interests of 87bd, such as fraud prevention, platform security, product improvement, and customer support — provided those interests are not overridden by your rights and interests.
• Consent: Processing that is based on your freely given, specific, and informed consent — in particular, the sending of marketing communications. You may withdraw consent for marketing at any time by contacting support or adjusting your account preferences, and withdrawal of marketing consent does not affect the lawfulness of prior processing.

6 Sharing Your Personal Information

87bd does not sell, rent, or share your personal data with third parties for their own marketing or commercial purposes. We share personal data externally only in the following limited circumstances:

• Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, and Islami Bank receive the transaction reference data necessary to process your deposits and withdrawals. Each payment partner is responsible for the processing of data within its own systems under its own privacy policy.
• KYC and identity verification partners: Third-party services that process your identity documents on 87bd's behalf to confirm your age and identity. These partners are contractually bound to use your data solely for the verification task and to maintain it securely.
• Fraud prevention and risk management tools: Services that analyse transaction and behavioural data to detect and prevent fraud, money laundering, and account abuse. These services process data under data-processing agreements with 87bd and are not permitted to use the data for any other purpose.
• IT and platform infrastructure providers: Cloud hosting, database management, and security service providers who process data on 87bd's behalf as part of the platform's technical infrastructure. All such providers are bound by strict confidentiality obligations.
• Legal and regulatory authorities: Where required by applicable law, court order, or lawful request from a competent public authority — including law enforcement agencies and financial intelligence units — 87bd may disclose personal data without prior notice to you.
• Business transfers: In the event of a merger, acquisition, or sale of all or substantially all of 87bd's assets, personal data held by 87bd may be transferred to the acquiring entity. We will provide notice of any such transfer via the platform.

All third parties to whom 87bd discloses personal data are required to maintain the confidentiality and security of that data and to process it only for the purposes for which it was disclosed.

7 Cookies and Tracking Technologies

87bd uses first-party cookies and similar browser-based tracking technologies to operate and improve the platform. A cookie is a small text file placed on your device when you visit a website. 87bd does not use third-party advertising cookies or cross-site tracking cookies.

The categories of cookies used on the 87bd platform are:

• Strictly necessary cookies: These cookies are required for the platform to function correctly. They enable core functions such as keeping you logged in during a session, maintaining your account preferences, and ensuring that the platform loads correctly on your device. These cookies cannot be disabled without affecting the functionality of the platform.
• Performance and analytics cookies: These cookies collect anonymised information about how visitors use the 87bd platform — for example, which pages are most frequently visited and whether error messages were encountered. This data is used to improve the platform experience and does not identify individual users.
• Functional cookies: These cookies remember choices you make — such as your preferred language, display settings, or last-visited game — to provide a more personalised experience on return visits.

By continuing to use the 87bd platform after being presented with cookie information, you consent to the use of cookies as described above. You may manage or disable cookies through your browser settings; however, disabling strictly necessary cookies will impair your ability to use the platform.

8 Data Retention

87bd retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to any longer retention periods required by applicable law. The following general retention periods apply:

• Account and identity data: Retained for the duration of the account relationship and for a period of five (5) years following account closure, in accordance with standard record-keeping requirements for online gaming platforms.
• KYC documents: Retained for a minimum of five (5) years from the date of verification, or longer if required by applicable anti-money-laundering regulations.
• Transaction records: Retained for a minimum of five (5) years from the date of each transaction to satisfy financial record-keeping and AML requirements.
• Support communications: Retained for three (3) years from the date of the communication, or longer if the communication relates to an ongoing dispute or legal matter.
• Gaming and betting history: Retained for five (5) years from the date of each gaming session to support responsible gaming monitoring, dispute resolution, and audit requirements.
• Marketing consent records: Retained for as long as the consent is active and for two (2) years after consent is withdrawn, to demonstrate compliance with consent requirements.

When personal data reaches the end of its applicable retention period and is no longer required for any ongoing legal or business purpose, 87bd will securely delete or irreversibly anonymise it. Anonymised data — from which no individual can be identified — may be retained indefinitely for statistical and analytical purposes.

9 Data Security

87bd employs a comprehensive set of technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These measures include:

• 256-bit SSL/TLS encryption on all data transmitted between your device and the 87bd platform, ensuring that information cannot be intercepted in transit.
• Encryption at rest for all personal data and financial records stored on 87bd servers, using industry-standard encryption algorithms.
• Role-based access controls that restrict access to personal data to only those 87bd employees and contractors who require it to perform their job functions, and only to the extent necessary for those functions.
• Multi-factor authentication on internal systems and administrative interfaces to prevent unauthorised access by staff or external actors who may have obtained credentials.
• Regular security assessments and vulnerability testing to identify and remediate potential weaknesses in the platform's technical infrastructure.
• Incident response procedures that define the steps 87bd will take in the event of a data security incident, including internal escalation, containment, and — where required — notification to affected players and relevant authorities.

While 87bd takes data security very seriously and applies robust safeguards, no digital system is immune to all possible security risks. 87bd cannot guarantee absolute security of data transmitted over the internet. You also play an important role in keeping your account secure — use a strong, unique password, enable SMS-based two-factor authentication, and never share your login credentials with anyone.

10 Your Rights Over Your Personal Data

As a player on the 87bd platform, you have a number of rights in relation to the personal data we hold about you. These rights may be subject to certain limitations and conditions under applicable law, but 87bd will respond to all valid requests promptly and in good faith.

• Right of access: You may request a copy of the personal data that 87bd holds about you, together with information about how that data is being used. We will provide this information within 30 days of receiving a valid request.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it. You can update certain data (such as your email address or phone number) directly from your account settings; for other corrections, please contact support.
• Right to erasure: You may request that we delete the personal data we hold about you where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent (and there is no other legal basis for processing), or where the data has been processed unlawfully. This right is not absolute — where we are required by law to retain certain data, we will inform you of the applicable retention period.
• Right to restrict processing: In certain circumstances — for example, where you contest the accuracy of data, or where processing is unlawful but you prefer restriction over deletion — you may request that we limit our use of your personal data to storage only, pending resolution of the underlying issue.
• Right to object: You have the right to object to processing of your personal data where we rely on legitimate interests as our legal basis. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
• Right to withdraw consent: Where processing is based on your consent (in particular, marketing communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before the withdrawal.
• Right to data portability: Where processing is based on consent or contractual necessity and is carried out by automated means, you may request that we provide your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service provider.

To exercise any of these rights, please contact the 87bd support team via live chat or submit a written request to [email protected]. Please include your registered username and a clear description of the right you wish to exercise. We may request proof of identity before processing your request to protect against unauthorised access to your data.

11 Children and Minors

The 87bd platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from individuals under the age of 21. If you are under 21 years of age, you are not permitted to register an account, make a deposit, or use any feature of the 87bd platform.

If 87bd discovers or is notified that personal data has been collected from a user who is under the age of 21, we will take immediate steps to close the account, void any transactions, return any deposits, and securely delete all personal data associated with the underage user. Where required by applicable law, 87bd may report underage access attempts to relevant authorities.

Parents and guardians who believe that a minor under their care has accessed the 87bd platform should contact our support team immediately via live chat. We take all such reports seriously and will act without delay.

12 Marketing Communications

87bd may send you promotional emails, SMS messages, or in-platform notifications about bonuses, new games, special events, and platform updates. We will only send marketing communications where you have provided consent during registration or subsequently opted in through your account settings, or where we have a legitimate interest in contacting you about closely related services and you have not opted out.

Every marketing communication sent by 87bd will include a clear and accessible opt-out mechanism. You may unsubscribe from marketing communications at any time by:

• Clicking the "Unsubscribe" link in any marketing email.
• Adjusting your communication preferences in your 87bd account settings.
• Contacting the 87bd support team via live chat or email and requesting removal from marketing lists.

Please note that opting out of marketing communications does not affect transactional communications related to your account — such as deposit confirmations, withdrawal notifications, security alerts, and KYC verification requests. These communications are necessary for the operation of your account and will continue regardless of your marketing preferences.

87bd does not use your personal data to serve targeted advertising on third-party websites or social media platforms, and does not share your contact details with external marketing agencies.

13 Amendments to This Policy

87bd reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or the structure of the platform. When a material change is made, we will update the "Last Updated" date at the top of this document and publish the revised Policy at 87bd.io/privacy-policy.

Where a change to this Policy is particularly significant — for example, where we introduce a new category of data processing that was not previously described, or where we change the basis on which we share data with third parties — we will notify active players via email or an in-platform notification prior to the change taking effect.

Your continued use of the 87bd platform following the publication of an amended Privacy Policy constitutes your acknowledgement of and agreement to the revised terms. If you do not accept the revised Policy, you should cease using the platform and contact support to close your account.

14 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 87bd handles your personal data, please do not hesitate to get in touch. Our support team is available 24 hours a day, 7 days a week via live chat on the platform.

For formal privacy-related requests — including data subject access requests, erasure requests, and written complaints — please submit your request in writing to:

We take all privacy enquiries seriously. Whether you have a simple question about how we use your data or a formal request to exercise your rights, our team will give your communication the attention it deserves and respond in clear, plain English.